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Fundamental Concepts of UI/UX Design

Date: 28-04-2023

As important to the success of the app as its features and content. About 13% of users who have a negative app experience tell 15 or more people about it. The UI/UX design of the mobile app determines the user’s experience completely.

While user experience is a wide field, UI/UX designers may create a user-friendly experience by having a proper understanding of the core UI and UX ideas. In this blog, we will be exploring the fundamental concepts of UI/UX.

Here are the Fundamental Concepts of UI/UX.

Visual Design

A positive user experience is inspired by visual designs. The graphics can be noticed but the average user won’t see all the information architecture. Anything a user sees on the page is considered to be a visual design in a mobile app. Anything from photographs and page designs to typography can be used.

User Interface

The terms UI and UX are often mixed up and used interchangeably with one another. Saying that the user interface is what the user can see and interact with is the simplest way to distinguish between the two.

Although the user experience is all about the system’s user-focused features, the user interface is important in keeping users on your app.


Usability has the power to make or break your app. For instance, your app’s audience won’t want to use it again if they can’t utilize it properly for the first time. The first user experience is all that is necessary for an app to succeed.

As a result, sufficient app usability is required. Before the designers begin to make the app desirable, the mobile app developers must first ensure that it is usable.

Information Architecture

The design of a framework for the app and the arrangement of the information in a way that can aid the user in understanding the app are the two main goals of information architecture. This is a crucial component of design since it may make it simple for people to get all the information they need.

Clarity is something that users require, and information architecture can help with that. The user would be confused if the designers fail to provide the proper information architecture for the app.  


The app’s features enable users to carry out their desired actions. Depending on the platform it was designed for, each mobile app has its unique functionalities. After a negative experience, about 88% of app users are less likely to use the app again.

As a result, the app’s operation should be unique and user-friendly. The ideally designed functionality of the app can help companies provide an app with a feature-driven development methodology.


The content of the app helps in drawing more visitors to the website and providing them with useful information. Examples of content are – social media posts, podcasts, blogs, Guides, and product information. Content has the power to leave a lasting impression on users about your brand.

Interaction Design

Actions, clicks, and scrolling are the foundation of interaction design. Every action users take while using your mobile application contributes significantly to the overall user experience. With every user interaction, this design pushes the boundaries of functionality.


To wrap up, The app’s UI and UX are everything. Successful user experience and design can give mobile app owners an advantage. The UI and UX designers also need to keep the above-mentioned fundamentals concepts in mind if they want the app to succeed.

I hope you’ve gained immense knowledge about UI/UX, you can follow the above points if you want your app to get noticed.

Tags associated UIUX Design