Magento is an open-source e-commerce platform. It provides merchants with a flexible and robust shopping experience as well as gives them authority to manage the look, feel, and functionality of their online store. Magento offers powerful marketing and catalogue-management tools to enable merchants to commence their e-commerce journey.
Especially after the COVID-19 pandemic, the e-commerce market has seen a boom and more and more people are relying on these websites to meet their daily demands. After evaluating the trends of the demands of e-commerce websites, millions of businesses have been established now. Consequently, these businesses reap the benefits of Magento to build their website and make it tough for every business out there to survive and thrive in this digital world. The best way to survive this rat race is to follow the best e-commerce practices and avoid being just a drop in the ocean.
Here are five practices every Magento developer should adopt to help their store stand apart.
No matter how attractive and innovative your product is, you won’t be able to attract abundant customers if your design isn’t attractive and relevant. A neat and minimalistic design ensures a distraction-free experience for visitors and enables them to focus on events that are the most relevant. While designing a Magento store users must reach their target effortlessly. Otherwise, they will take no time to abandon the website.
Breadcrumbs are navigation aids that help users navigate a Magento store or any website for that matter. They appear in the form of a single line at the top of the page. Breadcrumbs enable the users to get to know about the structure of the website and allow them to return to the homepage without any hassles. Adopting breadcrumbs in websites tremendously reduces efforts on the part of the visitors to navigate back to a higher category. The least efforts by the visitors increase their chances of staying on the website and contributing to the sales.
Use Powerful Search and Filters
Every business owner would want to offer as many products and services as they can to provide greater variety to their customers and hence increase chances of sales. However, customers often get bewildered when provided with various options to choose from. To save their mental run, Magento 2 offers powerful search and filter options. Search options will inform customers whether your store contains a particular product category or not and filter options will enable them to zero down to a price range, size, or any other specification.
Tackle Shopping Cart Abandonment Issues
Customers fill their shopping cart with their desired products but abandon them without buying anything. This frustrates and deeply upsets business owners. This issue can be sorted out by checking if the check-out process is too lengthy, the order summary is properly displayed, all the relevant information is asked, and shipping charges are not displayed at the end. Developers can add Magento 2 cart abandonment extension into their Magento store and allow you to reduce your overall cart abandonment rates.
If you offer a myriad of products to the customers, it is practical for some of them to fail to meet the expectations. That’s where customers will get infuriated and will choose to showcase their rage. Magento store owners need to provide a proper platform to these customers so that they can genuinely review the products. This not only builds trust among other visitors but also enables reduced returns, which will save you substantial logistics and associated costs.
Use Efficient Web Hosting Service
Sub-standard hosting service comes along with frequent downtimes, insecure networks, and insufficient bandwidth. They adversely affect one’s business a lot more than one can imagine. Hence, it is indispensable to invest in highly efficient web hosting services for one’s Magento store. Highly efficient web hosting services ensure security, provide powerful backup and support, and also optimize hardware and its performance.
With a countless number of Magento development companiesavailable, it becomes challenging for businesses to choose one among them. We at Copperchips hold extensive experience in providing custom Magento development services. Our highly proficient Magento developers provide top-notch services and ensure that they timely deliver the e-commerce websites without compromising on quality and development velocity. Our unique skills and exclusive qualities make us the perfect fit.